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An estimated 78.58 million people watched prime-time coverage of the historic election on 14 broadcast and cable networks Tuesday night, according to final national averages from Nielsen Media Research. That’s a dramatic increase from the 59.17 million who watched Election Night on 10 networks in 2004...
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Wed, Nov 5 2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, BET, Election, CNN, BBC America, Fox News Channel, Telemundo, CNBC, TV Ratings, TVOne, WGN America
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Early ratings returns from metered markets for the broadcast networks’ election coverage Tuesday may indicate a larger audience still to be announced for cable news networks later Wednesday. Despite covering a presidential election universally acknowledged as being fraught with history, the four broadcast...
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All three broadcast networks are producing hourlong editions of their flagship newscasts on Monday, the eve of the groundbreaking, high-stakes national election. At last count on Friday, it appeared the rare second half-hour would be carried by significant numbers of local stations, even though clearance...
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Sun, Nov 2 2008
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Filed under: Broadcast, ABC, CBS, Barack Obama, Election, Print Edition, John McCain, Good Morning America, ABC News, World News, Nightly News
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Call it Barack Obama’s $3.5 million gamble, but as the Obama campaign readies to air a half-hour TV program at 8 p.m. EDT Wednesday on major broadcast and some cable networks, the question is will it actually work? Amidst discussion about how the ad dramatically showcases the media buying advantages...
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Tue, Oct 28 2008
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Filed under: Broadcast, Fox, CBS, NBC, MSNBC, BET, Barack Obama, Election, Univision, TVOne
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The 2008 race for the presidency has been memorable for many reasons, not the least of which is the jaw-dropping effect it has had on the television industry. The campaign brought to media companies a record $750 million in advertising revenue—of which local stations and the broadcast and cable networks...
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Sun, Oct 26 2008
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Filed under: Broadcast, Cable, CBS, NBC, Saturday Night Live, MSNBC, Barack Obama, Election, Katie Couric, Print Edition, John McCain, tom brokaw, SNL, Political Ads, Sarah Palin, Keith Olbermann, Chuck Todd, Chris Matthews
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An estimated 56.5 million people watched the last of the three debates between Sen. John McCain and Sen. Barack Obama, according to Nielsen Media Research. Wednesday night’s audience is smaller than the 63.2 million who watched the Oct. 7 presidential debate but larger than the 52.4 million TV turnout...
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Thu, Oct 16 2008
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Filed under: Broadcast, Fox, ABC, CBS, NBC, MSNBC, Barack Obama, Election, CNN, John McCain, Fox News Channel, Debate, TV Ratings
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Wednesday night’s third and final presidential debate edged out Major League Baseball playoff action, according to Nielsen Media preliminary numbers. NBC won the night with a 3.2 rating/8 share among viewers 18-49, led by its presidential debate coverage, which averaged a 3.9 rating/9 share from 9-10...
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Thu, Oct 16 2008
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Filed under: Broadcast, Fox, ABC, CBS, NBC, Barack Obama, Election, The CW, John McCain, Debate, TV Ratings, LB
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While preliminary data indicates that television turnout for the final of presidential campaign debate declined from the last matchup between Democrat Barack Obama and Republican John McCain, NBC may have performed best among the broadcast networks airing the contest, according to fast affiliate ratings...
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Thu, Oct 16 2008
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Filed under: Broadcast, Fox, ABC, CBS, NBC, Pushing Daisies, Barack Obama, Election, John McCain, Knight Rider, Debate, TV Ratings, Gary Unmarried
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The second of three presidential debates between Sen. Barack Obama and Sen. John McCain on Tuesday night was watched by 63.2 million people tuning in to 11 channels--27 million more people than saw their first debate Sept. 26, according to data from Nielsen Media Research. That’s a reversal from 2004...
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Wed, Oct 8 2008
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Filed under: Broadcast, Cable, Fox, ABC, CBS, NBC, MSNBC, Barack Obama, Election, CNN, John McCain, Fox News Channel, Debate, TV Ratings
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The television turn-out for the vice presidential debate Thursday night between Senator Joe Biden and Governor Sarah Palin totaled 69.9 million viewers, according to national data from Nielsen Media Research. The lone debate between the two contenders was carried live on 11 broadcast and cable networks...
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Fri, Oct 3 2008
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Filed under: Broadcast, Cable, ABC, CBS, NBC, MSNBC, Election, CNN, Fox News, Joe Biden, Sarah Palin, Debate
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The Biden-Palin vice-presidential debate Thursday night probably drew a bigger audience than last week’s debate between presidential candidates Barack Obama and John McCain, according to preliminary national data from Nielsen Media Research. ABC attracted and held the largest audience of the broadcast...
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Democratic presidential candidate Barack Obama drew the most favorable responses from a test group watching his Sept. 26 debate with rival John McCain, with Senator Obama’s comments on oil independence and health care scoring best among the subjects assembled by Nielsen and CBS. Senator McCain resonated...