As YouTube tries to win over television programmers and the brand advertisers that want to sponsor their shows, the site is offering more flexible terms for providers of premium TV content. The new inducements? Functionality that lets programmers run pre-roll ads before shows and a policy that lets networks...
Automaker Infiniti has become the exclusive sponsor of college basketball in the Big Ten and SEC conferences. It also has signed new multimedia ad deals with ESPN and CBS. ESPN will air an “Infiniti Pre-Game Showcase” before key games, and Infiniti ads will get prominent placement on ESPN.com on Saturdays...
Fox drew the highest ratings among the networks that show NFL football for the second consecutive year. Fox said its NFL games averaged a 10.5 Nielsen household rating and a 22 share CBS’s Sunday games drew a 10 ratings and 21 share. Fox’s Sunday afternoon rating also beat the 10.2/16 NBC drew with its...
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The Business of Television
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Tue, Dec 30 2008
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Filed under: Broadcast, Cable, Fox, ABC, ESPN, NFL, CBS, Desperate Housewives, Monday Night Football, TV Ratings
ESPN is expected to announce a multi-year agreement with the Southeastern Conference to continue to televise football, basketball and other college sports events. A conference call is scheduled for Monday afternoon with SEC Commissioner Mike Slive and ESPN executives John Skipper and Burke Magnus and...