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It pays to advertise in ABC’s top drama, “Grey’s Anatomy.” According to TiVo’s StopWatch ratings service, eight of the top 10 most-watched commercials aired during the medical show. But TiVo notes the most-watched commercial didn’t air in the top-rated episode of the series, which appeared March 26,...
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The CW has been working to find a place not only in the hearts of 18- to 34-year-old women, but also in the hearts of advertisers who target them. The network, which holds its upfront presentation in New York on Thursday, has showed its advertiser friendliness by coming up with several ways in which...
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As the broadcast networks prepare to unveil their schedules for the 2009-10 season to advertisers in New York next week, Magna has taken a look at what was once a TV staple: the sitcom. Steve Sternberg, executive VP for audience analysis at Magna, a division of Interpublic’s Mediabrands, notes in a new...
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“The Biggest Loser” has proven to be a big winner for Jennie-O Turkey Store. The NBC series, which chronicles the efforts of overweight people trying to reduce their size and improve their health, might not seem the most appetizing place to advertise a food product. But the producers of Jennie-O turkey...
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Nielsen looked at digital video recorder use in local markets and found that the ones with the most playback viewing were those with the least penetration. Nielsen attributes those findings to the early adopter effect. It appears that the people who are most eager to get DVRs use them the most. A list...
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It’s hard to watch primetime television when you’re enjoying video games. A new study by Nielsen shows that gamers with the most sophisticated networked consoles are less likely to be watching television in primetime than users of other consoles. That means the shows most watched by these gamers often...
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With Major League Baseball beginning its season this week, it’s worth looking back at last season to see which teams generated the biggest ratings. Red Sox Nation was following the Boston Red Sox as keenly as ever, bringing New England Sports Network an average 10.1 rating for each game it televised...
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The season premiere of several network shows came in January this year. In homes with TiVo digital video recorders, the most viewing of those shows came from people watching on a delayed basis. The chart below shows how long after the original broadcast time the shows were viewed. “Lost,” for example...
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Americans are watching more video than ever, according to Nielsen, which released its “Three Screen Report” covering television, the Internet and mobile video. The time spent watching time-shifted TV jumped from a year ago, while the time spent watching video on TV and the Internet each grew by almost...
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Unit costs for prime-time commercials on network television dropped 15% in the fourth quarter, a media buyer said. The average spot cost $122,133 according to media agency TargetCast tcm. That finding was based on an analysis of data from SQAD Inc.’s NetCosts system, which gets pricing information from...
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Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important because advertising is bought and sold based...
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Do you want to see how Barack Obama’s inauguration stacks up against those of other presidents? Nielsen has put together a list of past swearing-in ceremonies and says Ronald Reagan drew the most viewers in 1981. George W. Bush’s second inauguration, in 2006, drew the fewest since 1969. Richard Nixon...
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With both broadcast and cable networks rolling out fresh programs for midseason, a new hurdle is in place for series hoping to make a splash in the overnight ratings that can determine success or failure. Based on research done at the beginning of the fall season, TiVo came up with a surprising finding...
Posted to
The Business of Television
by
News
on
Tue, Jan 6 2009
Filed under:
Filed under: Broadcast, Advertising, Media Planner, My Own Worst Enemy, Kath & Kim, TiVo, Life on Mars, DVR, The Ex List, Eleventh Hour
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The folks at TiVo have seen an increase in broadcast viewing, at least among TV lovers who own TiVo digital video recorders. Live viewing is up a bit, but time-shifted viewing is up even more. TiVo’s StopWatch ratings service provides data for both program ratings and commercial ratings for various lengths...
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Most of the top shows in program ratings are also the top shows when measured by commercial ratings, the yardstick used by ad buyers to guarantee their spots are being seen by the number of viewers they bargained for. The following chart shows commercial ratings, or C3, for the first week of the new...