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With Major League Baseball beginning its season this week, it’s worth looking back at last season to see which teams generated the biggest ratings. Red Sox Nation was following the Boston Red Sox as keenly as ever, bringing New England Sports Network an average 10.1 rating for each game it televised...
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Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important because advertising is bought and sold based...