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Josh Schwartz, creator and executive producer of “Chuck,” “Gossip Girl” and “The OC,” will speak at this year’s NAB Show, scheduled for next month in Las Vegas. Mr. Schwartz will participate in a session titled “Josh Schwartz: Creating in the New Media Landscape,” where he will speak about his projects...
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Tue, Mar 17 2009
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Filed under: Broadcast, Digital, Chuck, Gossip Girl, Josh Schwartz, NAB, TheWB.com, Paley Center for Media, The OC, NAB Show, Rockville CA, Joe Flint
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With three network shows on the air or in the works, nobody will ever accuse writer-producer Josh Schwartz of being a slacker—even if he still kinda looks like one. But this week, the man who burst onto the TV scene by creating “The OC” is adding another project to his ever-expanding roster. It’s “Rockville...
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Sun, Mar 15 2009
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Filed under: Broadcast, Digital, NBC, The CW, Chuck, Print Edition, Gossip Girl, Josh Schwartz, TheWB.com, The OC, Lily, Rockville CA
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OMFG: Three years and nearly 1,000 days after it launched, The CW finally seems to have found its identity—and, more importantly, questions about its viability are fading away. Building on the momentum of 2-year-old pop culture sensation “Gossip Girl,” The CW this season appears to have achieved a breakthough...
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Sun, Mar 1 2009
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Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, Bruce Rosenblum, Nancy Tellem, One Tree Hill, America's Next Top Model, Supernatural, Melrose Place, The Game, John Maatta, Everybody Hates Chris, WWE Smackdown!, Thom Sherman
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The CW is sticking with the script. That’s the word from CBS Corp.’s Nancy Tellem and Warner Bros.’ Bruce Rosenblum, the executives responsible for overseeing their companies’ interests in the 3-year-old network. While broadcasters such as NBC and MyNetworkTV have begun trimming the amount of time they...
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Sun, Mar 1 2009
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Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, CBS Corp., Warner Bros., Bruce Rosenblum, Nancy Tellem
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It’s unlikely The CW’s Dawn Ostroff will ever forget just how important “Gossip Girl” has been to her success. The network’s president of entertainment is constantly reminded of the “Gossip” gang—and not just because the Internet can’t get enough of the sexy soap opera. On the wall right behind her office...
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In the clearest sign yet that The CW will live to fight another season, the network has given early renewals to a half-dozen existing series, including Superman drama “Smallville.” The CW President Dawn Ostroff began telephoning executives at Warner Bros. Television and CBS Paramount Network Television...
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Tue, Feb 24 2009
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Filed under: Broadcast, The CW, 90210, Dawn Ostroff, Gossip Girl, One Tree Hill, Light Years, Supernatural, Smallville, Melrose Place, America’s Next Top Model, Vampire Diaries, Lily, The Beautiful Life
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After spending much of the past decade trying to push the envelope creatively, network development executives are headed back to basics with their fall 2009 pilot rosters. Having been burned one too many times by shows that garnered critical acclaim but low Nielsen numbers—from “Arrested Development...
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Fri, Feb 20 2009
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Filed under: Broadcast, Fox, ABC, CBS, NBC, The CW, Print Edition, Heroes, Gossip Girl, Lost, New York, Pilots, ER, David E. Kelley, NCIS, Melrose Place, No Heroics, Ed Zwick, Human Target, A Marriage, Flash Forward, Sons of Tucson, Save Us Then From the Whales, Eastwick, Happy Town, Day One, Absolutely Fabulous, Walorksy, Marshall Herskovitz, V
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The CW is once again teaming with "Gossip Girl" publisher Alloy Entertainment, greenlighting a one-hour drama pilot based on the company's novel series "The Vampire Diaries." "Scream" scribe Kevin Williamson is on board to write and executive produce "Vampire,"...
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Fri, Feb 6 2009
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Filed under: Broadcast, The CW, Gossip Girl, Pilot, Bob Levy, The Vampire Diaries, Alloy Enertainment, Peter Horton, Les Morgenstein, the Big D, The Body Politic, Kevin Williamson
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Like, gag me with a spoon: The “Gossip Girl” spinoff is going ’80s. Warner Bros. TV insiders confirm that the much-discussed “Gossip” spinoff will revolve around the character of Lily van der Woodsen. But instead of focusing on the grown-up Lily, the show will flash back to the 1980s, when Lily, then...
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Wed, Jan 14 2009
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Filed under: Broadcast, The CW, Gossip Girl, Josh Schwartz, CBS Paramount Television, Melrose Place, Alloy Entertainment, Mark Piznarski, Warner Bros. TV, Bob Levy, Stephanie Savage, Leslie Morgenstein
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This year’s November sweeps ratings period, buffeted by economic upheaval and declining statistical relevance to networks, saw ABC and CBS on top in adults 18-49 and total viewers, respectively. Only smaller networks The CW and MyNetworkTV avoided audience erosion in their target demographics. At press...
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Sun, Nov 30 2008
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Filed under: Broadcast, Fox, ABC, CBS, NBC, The CW, 30 Rock, Print Edition, Heroes, MyNetworkTV, Gossip Girl, One Tree Hill, TV Ratings, House, Smackdown, 24: Redemption
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There is a correlation between program type and the level of digital video recorder playback a show gets, according to a new analysis by a leading media agency. Steve Sternberg, executive VP at Magna Global, said nearly all action and sci-fi drama show above-average DVR playback so far that season. That...
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Thu, Nov 6 2008
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Filed under: Fringe, Broadcast, The Office, Pushing Daisies, Desperate Housewives, Dirty Sexy Money, 90210, Chuck, My Own Worst Enemy, Heroes, Gossip Girl, Lipstick Jungle, DVR, One Tree Hill, Supernatural, Smallville, Magna Global, Terminator: The Sarah Connor Chronicles, Steve Sternberg, Priviledged, Prison Break, Ghost Whisperer
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Blake Lively and Penn Badgley, stars of CW’s “Gossip Girl,” are going political in an ad for the MoveOn Youth Vote program that supports the election of Barack Obama. In a parody of the White House’s anti-drug advertising, the 30-second spot features youths discovering that their parents have—horrors—a...
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The CW and Honda are teaming up for what they call the largest sweepstakes in broadcast history. To enter, all one must do is watch The CW’s prime-time schedule from Sept. 29 through Oct. 2 to have an opportunity to win a 2009 Honda Fit. During the contest, viewers of The CW’s “Gossip Girl,” “One Tree...
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On the cusp of the official start of the 2008-09 season, Fox and The CW are enjoying a few perks for having been out of the gate ahead of the pack. Fox’s “Fringe” skyrocketed 59% week-to-week in its ratings, while The CW’s “Gossip Girl” has steadily improved its numbers from its record-setting premiere...
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Sun, Sep 21 2008
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Filed under: Fringe, Broadcast, Fox, ABC, CBS, NBC, Dancing With the Stars, primetime, The CW, Chuck, Print Edition, Heroes, Gossip Girl, Carat, Programming, Shari Anne Brill
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Spotted: a young, sexy TV network desperately strutting its stuff. That not-so-blind item is, of course, referencing The CW, which hopes it is about to see a turnaround in its fortunes. The network is promoting the heck out of “Gossip Girl” and a remake of “Beverly Hills, 90210,” even as media buyers...