With three network shows on the air or in the works, nobody will ever accuse writer-producer Josh Schwartz of being a slacker—even if he still kinda looks like one. But this week, the man who burst onto the TV scene by creating “The OC” is adding another project to his ever-expanding roster. It’s “Rockville...
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Sun, Mar 15 2009
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Filed under: Broadcast, Digital, NBC, The CW, Chuck, Print Edition, Gossip Girl, Josh Schwartz, TheWB.com, The OC, Lily, Rockville CA
OMFG: Three years and nearly 1,000 days after it launched, The CW finally seems to have found its identity—and, more importantly, questions about its viability are fading away. Building on the momentum of 2-year-old pop culture sensation “Gossip Girl,” The CW this season appears to have achieved a breakthough...
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Sun, Mar 1 2009
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Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, Bruce Rosenblum, Nancy Tellem, One Tree Hill, America's Next Top Model, Supernatural, Melrose Place, The Game, John Maatta, Everybody Hates Chris, WWE Smackdown!, Thom Sherman
The CW is sticking with the script. That’s the word from CBS Corp.’s Nancy Tellem and Warner Bros.’ Bruce Rosenblum, the executives responsible for overseeing their companies’ interests in the 3-year-old network. While broadcasters such as NBC and MyNetworkTV have begun trimming the amount of time they...
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Sun, Mar 1 2009
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Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, CBS Corp., Warner Bros., Bruce Rosenblum, Nancy Tellem
It’s unlikely The CW’s Dawn Ostroff will ever forget just how important “Gossip Girl” has been to her success. The network’s president of entertainment is constantly reminded of the “Gossip” gang—and not just because the Internet can’t get enough of the sexy soap opera. On the wall right behind her office...
After spending much of the past decade trying to push the envelope creatively, network development executives are headed back to basics with their fall 2009 pilot rosters. Having been burned one too many times by shows that garnered critical acclaim but low Nielsen numbers—from “Arrested Development...
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Fri, Feb 20 2009
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Filed under: Broadcast, Fox, ABC, CBS, NBC, The CW, Print Edition, Heroes, Gossip Girl, Lost, New York, Pilots, ER, David E. Kelley, NCIS, Melrose Place, No Heroics, Ed Zwick, Human Target, A Marriage, Flash Forward, Sons of Tucson, Save Us Then From the Whales, Eastwick, Happy Town, Day One, Absolutely Fabulous, Walorksy, Marshall Herskovitz, V
This year’s November sweeps ratings period, buffeted by economic upheaval and declining statistical relevance to networks, saw ABC and CBS on top in adults 18-49 and total viewers, respectively. Only smaller networks The CW and MyNetworkTV avoided audience erosion in their target demographics. At press...
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Sun, Nov 30 2008
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Filed under: Broadcast, Fox, ABC, CBS, NBC, The CW, 30 Rock, Print Edition, Heroes, MyNetworkTV, Gossip Girl, One Tree Hill, TV Ratings, House, Smackdown, 24: Redemption
On the cusp of the official start of the 2008-09 season, Fox and The CW are enjoying a few perks for having been out of the gate ahead of the pack. Fox’s “Fringe” skyrocketed 59% week-to-week in its ratings, while The CW’s “Gossip Girl” has steadily improved its numbers from its record-setting premiere...
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Sun, Sep 21 2008
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Filed under: Fringe, Broadcast, Fox, ABC, CBS, NBC, Dancing With the Stars, primetime, The CW, Chuck, Print Edition, Heroes, Gossip Girl, Carat, Programming, Shari Anne Brill
Spotted: a young, sexy TV network desperately strutting its stuff. That not-so-blind item is, of course, referencing The CW, which hopes it is about to see a turnaround in its fortunes. The network is promoting the heck out of “Gossip Girl” and a remake of “Beverly Hills, 90210,” even as media buyers...