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Bravo is getting into the scripted drama business with two new projects: 'Blueprint' and '30 Under 30.' At Bravo's upfront presentation in New York Tuesday monring network general manager Frances Berwick said "Blueprint" is about a gay/stright duo in the architechture and...
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Bravo has ordered “NYC Prep,” a docu-series about six privileged teenagers from Manhattan. The series will premiere June 16 at 11 p.m. before moving to its regular timeslot on June 23 at 10 p.m. “Bravo continues to intrigue audiences with real-life depictions of relatable characters who live in exclusive...
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The long legal battle over “Project Runway” came to a surprising end as producer Harvey Weinstein agreed to pay NBC Universal to move the award-winning show to Lifetime. The agreement clears the way for the sixth season of the show, which was shot during New York’s Fashion Week in February, to return...
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NBC Universal’s Jeff Gaspin, who in a former life created VH1’s landmark “Behind the Music” series, spends much of his time these days working behind the scenes. As president and chief operating officer of the Universal Television Group, Mr. Gaspin has one of the broadest portfolios in television. He...
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The Business of Television
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Sun, Mar 29 2009
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Filed under: Broadcast, Cable, Digital, Syndication, Bravo, NBC Universal, Print Edition, Sci Fi Channel, USA, Jeff Gaspin, Universal Television Group
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Is Lynne a good mom? Is Gretchen just a gold-digger? Those are the questions that fans of “The Real Housewives of Orange County” on Bravo are chatting about on the mobile Web site for the show, a new-media venue that has seen its usage grow by leaps and bounds. While the television business is seriously...
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Maybelline New York has come aboard as a sponsor on the second season of Bravo’s “Make Me a Supermodel.” The exclusive, multiplatform sponsorship deal includes in-show product integration, in addition to a presence on-air and online in weekly webisodes, a “Make Me a Supermodel” Fantasy Game and exit...
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Bravo said it picked up a third season of the competition series “Shear Genius.” The network also officially announced it ordered a season of the new docu-series “Double Exposure.” Bravo is holding open calls for stylists interested in competing on “Shear Genius.” The viewership rose in the second season...
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Frances Berwick, general manager of Bravo, met early one morning last month with senior members of her research and marketing team to find compelling arguments the network can employ in its upfront presentations to advertisers. Various studies show that Bravo’s audience is growing increasingly upscale...
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Isaac Mizrahi and Kelly Rowland will host Bravo’s competition series “The Fashion Show.” “The Fashion Show’s” professional designer contestants will have their fate determined in each week’s challenge by a studio audience and a panel of judges. IMG Fashion Senior VP Fern Mallis will serve as a judge...
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Bravo’s “Top Chef” reigned supreme among cable shows Wednesday night, taking the top spot and matching its previous season high. At 10 p.m., “Chef” scored a 1.8 rating/5 share among adults 18-49 and drew 3.3 million viewers, according to national ratings from Nielsen Media Research. The cooking competition...
Posted to
The Business of Television
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News
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Thu, Feb 12 2009
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Filed under: Cable, ESPN, Bravo, Comedy Central, TBS, TV Ratings, Chocolate News, House of Payne, South Park, Top Chef, Important Things With Demetri Martin
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Emeril Lagasse will serve as a guest judge on Bravo’s “Top Chef” on Feb. 18. The challenge, which will take place in New Orleans, will narrow the field from four contestants to three. The winner of “Top Chef: New York” will be revealed on Feb. 25 in a supersized episode. For the first time, viewers will...
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Handing a procedural win to NBC Universal in the case over “Project Runway,” a federal judge on Tuesday rejected Lifetime’s attempt to move the dispute out of state court. NBC Universal had sued to keep “Project Runway’s” production company, Weinstein Co., from moving the show to the Lifetime cable channel...
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Bravo has renewed “Flipping Out,” “The Rachel Zoe Project,” “Million Dollar Listing” and “Tabatha’s Salon Takeover.” “Flipping Out” and “Million Dollar Listing” will both enter their third seasons, while “The Rachel Zoe Project” and “Tabatha’s Salon Takeover” will start their second seasons. The series...
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NBC Universal is touting new research that shows marketers should maintain their advertising to women because they control the bulk of household spending and are looking for ways to shop smarter as the economy weakens. Susan Malfa, senior VP of ad sales for NBC Universal’s Bravo and Oxygen, points to...
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Lifetime filed a new lawsuit in federal court as it seeks to unfreeze “Project Runway,” a series it acquired but is now enjoined from airing by a state court order. "This is the next step in our dispute with NBCU over the rights to ‘Project Runway,’” the cable channel said in a statement. “ We filed...