A historic presidential campaign is ending with a blitz of negative ads and a surge in spending by the presidential candidates, but a surprise shortfall in spending by independent groups. It’s also ending with the unexpected emergence of Georgia, North Dakota and Arizona as battleground states and intense...
The 2008 race for the presidency has been memorable for many reasons, not the least of which is the jaw-dropping effect it has had on the television industry. The campaign brought to media companies a record $750 million in advertising revenue—of which local stations and the broadcast and cable networks...
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The Business of Television
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Sun, Oct 26 2008
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Filed under: Broadcast, Cable, CBS, NBC, Saturday Night Live, MSNBC, Barack Obama, Election, Katie Couric, Print Edition, John McCain, tom brokaw, SNL, Political Ads, Sarah Palin, Keith Olbermann, Chuck Todd, Chris Matthews
It’s turning out that Democratic presidential candidate Barack Obama’s fundraising advantage over Republican John McCain isn’t just fueling more Obama ads—it’s also fueling longer Obama ads. As the Obama campaign continues to expand its purchases on national network and cable TV—including time on NFL...
It is apparently official that this year’s political ads in the presidential race are more negative that those that ran four years ago—at least the political ads from the candidates themselves. The Wisconsin Advertising Project of the University of Wisconsin is reporting today that the McCain campaign...