The 2008 race for the presidency has been memorable for many reasons, not the least of which is the jaw-dropping effect it has had on the television industry. The campaign brought to media companies a record $750 million in advertising revenue—of which local stations and the broadcast and cable networks...
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The Business of Television
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News
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Sun, Oct 26 2008
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Filed under: Broadcast, Cable, CBS, NBC, Saturday Night Live, MSNBC, Barack Obama, Election, Katie Couric, Print Edition, John McCain, tom brokaw, SNL, Political Ads, Sarah Palin, Keith Olbermann, Chuck Todd, Chris Matthews
During competing interviews with presidential hopeful Barack Obama, Bill O’Reilly’s “The O’Reilly Factor” bested Keith Olbermann’s “Countdown” by more than double the amount of viewers, while MSNBC’s premiere of “The Rachel Maddow Show” beat CNN cornerstone “Larry King Live.” Both Mr. Olbermann and Mr...