The inauguration of Barack Obama as 44th President of the United States turned out to be more traditional television than a showcase for broadcast technology. That made the story of the day less what the coverage looked like, but how the coverage was consumed. Early data indicated that a record number...
A second Viacom cable network is planning its own ball at the inauguration of Barack Obama. BET Networks will join with America’s Promise Alliance, the nonprofit organization set up by former Secretary of State Colin Powell and his wife, Alma, to host an inaugural ball to be held Jan. 20 in Washington...
Call it Barack Obama’s $3.5 million gamble, but as the Obama campaign readies to air a half-hour TV program at 8 p.m. EDT Wednesday on major broadcast and some cable networks, the question is will it actually work? Amidst discussion about how the ad dramatically showcases the media buying advantages...
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Tue, Oct 28 2008
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Filed under: Broadcast, Fox, CBS, NBC, MSNBC, BET, Barack Obama, Election, Univision, TVOne
BET and TVOne have joined the roster of networks carrying the Obama-mercial—Barack Obama’s half-hour broadcast airing on most of the broadcast networks Wednesday night. A message on Sen. Obama’s Web site said the two cable networks will join CBS, NBC, Fox, Univision and MSNBC in carrying the paid commercial...
Sen. Barack Obama’s historic speech Thursday, accepting the presidential nomination during the Democratic National Convention, brought in 38 million viewers across 10 networks, setting a convention record. Last night’s speech bested its closest competitor, day four of the 1992 DNC, by more than 10 million...
Posted to
The Business of Television
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News
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Fri, Aug 29 2008
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Filed under: Broadcast, Cable, ABC, CBS, NBC, Ratings, MSNBC, BET, Barack Obama, Univision, CNN, TV One, Telemundo, Democratic National Convention, Fox News
BET Networks unveiled its plans for extensive, multiplatform election year political coverage, including the Democratic and Republican National Conventions. BET and BET J will air hours of on-air programming, including live coverage, daily news specials, public service announcements and extended news...