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Healthcare costs may be on the rise, but it's getting cheaper to advertise on medical dramas. Every fall, Advertising Age tries to figure out how much a 30-second spot (what civilians call commercials) costs on every broadcast television prime-time show....
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Maybe if we drink enough the show will actually seem funny. As part of its push for Bud Light Golden Wheat, Anheuser-Busch has cut a deal with NBC Universal to be the exclusive sponsor of this week's "Saturday Night Live,"...
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How brutal is the advertising market? Even big media isn't spending as much on big media. Advertising tracker TNS Media Intelligence this morning issued the grim news that ad spending plummeted 14.3% to $60.87 billion during the first six months...
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It's not an academic exercise. No, it's a research foundation. It's a competitor to Nielsen. No, it's not a slap at Nielsen at all. Confused? We are too. The conference call detailing the media industry's creation of the Coalition for...
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Start popping the popcorn: AMC Entertainment, the nation's second-largest theater operator, is moving back to Hollywood. The Kansas City, Mo., chain, which operates 307 theaters, said Thursday it will open a new film office in Century City to strengthen its...
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As my colleague Meg James reported today, the upfront market where the majority of television commercials for the fall season are sold, is finally winding down. Normally done in a fury over a weekend in May, this year's bad economy...
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Broadcast television networks typically sell the bulk of their advertising for the coming season in a handful of days in late May and June. But this wasn't a typical year. With the sour economy, declines in consumer spending and sagging...
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Who does the Internal Revenue Service call when it wants to know how the television business works? Apparently journalists. Several Los Angeles Times staffers got an e-mail from the IRS asking questions about how commercial time is sold. Maybe they're...
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A scathing and hilarious take on what's going on in the ad world set to Don McLean's classic "American Pie." Enjoy! Unless, of course, you are a network executive, in which case it's never too early to hit the martini...
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With seven seasons under its belt, NBC’s “The Biggest Loser” is still growing—particularly in developing alternative revenue streams beyond advertising. “Loser’s” consumer-product lines, which include items such as CDs, weight-loss plans, DVDs, workout equipment and now a Nintendo Wii video game, has...
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TO: Our advertisers FROM: CBS, Fox, ABC, NBC and the CW RE: This year’s TV upfront You’ve been singing the same song for months: Money is tight. You want price rollbacks. You’ve got no reason to put down cash early when scatter looks so cheap and is so readily available. So, yeah, we realize this upfront...
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Often in this feature we have written about changes in media usage. As TelevisionWeek changes from a print publication into a Web-only existence, it seems fitting to wrap up this print column with a discussion of change, and how to maximize your TV advertising dollar by embracing the concept of change...
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Public relations firm The Lippin Group is partnering with The jLINE Group to expand Lippin’s branding initiative “Brand2Hollywood,” the companies announced. The Lippin Group’s focus with Brand2Hollywood is to bring together possible sponsors with potential branding possibilities through media outlets...
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Maybe it takes a company rooted in new media to really love the things that old media, like network television, can accomplish. Web hosting and domain name company Go Daddy was the sponsor of ABC’s coverage of one of the grand old spectacles of sports, the Indianapolis 500, over the weekend. Go Daddy...
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When it comes to TV advertising there is, according to advertising executives (advertisers and agencies) that participated in a recent survey from the DVR Research Institute, no greater threat to effectiveness than the advent of digital video recorders (DVRs). The trouble is, each side believes the other...