It pays to advertise in ABC’s top drama, “Grey’s Anatomy.” According to TiVo’s StopWatch ratings service, eight of the top 10 most-watched commercials aired during the medical show. But TiVo notes the most-watched commercial didn’t air in the top-rated episode of the series, which appeared March 26,...
The most-watched commercials in homes with TiVo digital video recorders appeared during the top-rated show, Fox’s “American Idol,” according to TiVo’s StopWatch services. Movie ads also show up on TiVo’s list of ads that encountered relatively little fast-forwarding. The list of the top 10 spots from...
The folks at TiVo have seen an increase in broadcast viewing, at least among TV lovers who own TiVo digital video recorders. Live viewing is up a bit, but time-shifted viewing is up even more. TiVo’s StopWatch ratings service provides data for both program ratings and commercial ratings for various lengths...
In an effort to learn more about how digital video recorder usage is affecting television viewing, TiVo has quintupled the number of homes in its StopWatch ratings service to 100,000. Early results: Viewers are watching more TV than they did a year ago. The bigger sample will decrease the margin of error...