Getting promoted to VP at Starcom isn’t the only big change in Magen Hanrahan’s life lately. She also recently got engaged, and that’s been a focal point for her for the last few weeks. Her fiancé isn’t in advertising or media and that’s just fine with her, because she has other relatives in the business...
The work Starcom President and Chief Activation Director Chris Boothe has done to find ways to make media more measurable and accountable should really pay off now that times are tough. Mr. Boothe was named TelevisionWeek ’s Media Buyer of the Year in part because of the pioneering ways in which the...
The world of local media, particularly local television, seems to have deep problems right now. But Cecilia Bizon, VP overseeing local activation at Starcom, sees promise. To Ms. Bizon, local has the ability to be relevant at a time when marketers are looking for media that can form one-to-one relationships...
As the digital video recorder becomes a more important force affecting television programming and advertising, understanding how consumers use the gadget is becoming a bigger priority for media companies and media buyers. A new piece of research into DVR behavior comes from media agency Starcom USA,...
The stock market drop and general economic chaos so far haven’t led marketers to make big cuts in the first-quarter upfront advertising buys they made on broadcast and cable networks. Media buyers and advertising sales executives say that with about 60% of advertisers accounted for, the amount of upfront...
If Steve Murtos had his way, local media owners would find more efficient ways to transact business and demand more robust measurement of the audiences they reach. Since Mr. Murtos is VP and local activation director for Starcom USA, his advice probably is worth heeding. Even in an election year, local...