John Lowell is looking for the answer to the industry’s million-dollar question. As the new head of Starcom USA’s revamped research and analytics team, Mr. Lowell makes sure clients’ individual issues are being solved, but he’s also looking at the two or three big issues that are driving the industry...
One tough thing about coming up with consumer insights is that you’re never done. Kathy Kline, senior VP and consumer context planning director at Starcom USA, says the process for finding insights into how consumer and media behavior mesh can involve primary research, surveys, syndicated research and...
It’s never too early to begin evaluating the new fall season on television. At media buyer Starcom USA, Senior VP Sam Armando has two simple methods for getting a quick read on which new programs are off to a successful start and which may prove to be candidates for an unceremonious cancellation because...
Christine Olson thinks she needs to watch more TV. As Starcom USA’s VP and cable activation director, Ms. Olson heads negotiations with the 70-plus ad-supported cable networks and finds it just about impossible to keep up with every program on every channel. “Thank God I can program my DVR from my computer...