The Super Bowl advertisers winning in the online word-of-mouth game are Hulu, Pepsi and Denny's, according to online tracking service Trendrr. Among online services, Hulu beat out beat out all other Web sites and brands. Hulu was "tweeted," or referenced on the Twitter social-networking...
Columbus, Ohio, is the nation’s most sports-crazed town, according to a recent survey by Scarborough Sports Marketing. In Columbus, home of the Ohio State Buckeyes football team, about two-thirds of all adults say they’re very interested in sports. That’s way above the 56% national average. Here are...
It’s official. Barack Obama’s campaign will be among the TV sponsors of NBC’s Olympics coverage. In the first significant network TV buy by any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads...