More than 33.5 million viewers turned in to see Sen. Barack Obama’s paid political advertisement last night, which ran on seven networks in prime time, including NBC, Fox, CBS, MSNBC, BET, TVOne and Univision. The total beats the last political advertising prime-time buy from Ross Perot, who bought airtime...
Most of the top shows in program ratings are also the top shows when measured by commercial ratings, the yardstick used by ad buyers to guarantee their spots are being seen by the number of viewers they bargained for. The following chart shows commercial ratings, or C3, for the first week of the new...
“The View’s” 12th-season premiere week reached new highs for ABC daytime, helping the network rank at the top of the list of broadcast daytime TV ratings among female viewers 18 to 49 years old for the week of Sept. 1. The network placed first with an average 1.3 rating and 830,000 viewers in that age...