A historic presidential campaign is ending with a blitz of negative ads and a surge in spending by the presidential candidates, but a surprise shortfall in spending by independent groups. It’s also ending with the unexpected emergence of Georgia, North Dakota and Arizona as battleground states and intense...
Barack Obama has certainly been leading the advertising spending, but the Republican National Committee has dramatically increased its spending in the presidential race in the last two weeks. The party’s independent expenditure arm has spent $25 million to air anti-Obama ads during that period in Indiana...
It’s turning out that Democratic presidential candidate Barack Obama’s fundraising advantage over Republican John McCain isn’t just fueling more Obama ads—it’s also fueling longer Obama ads. As the Obama campaign continues to expand its purchases on national network and cable TV—including time on NFL...
It is apparently official that this year’s political ads in the presidential race are more negative that those that ran four years ago—at least the political ads from the candidates themselves. The Wisconsin Advertising Project of the University of Wisconsin is reporting today that the McCain campaign...
The Internet may be the up-and-coming medium for political advertising, but it’s not yet a replacement for television, some experts in politics and advertising suggested during a forum at the Democratic National Convention. “It’s not quite there yet,” Joe Trippi told a forum sponsored by Democratic group...