ABC sold 26 minutes of advertising time for about $72 million in its Feb. 22 Academy Awards broadcast, the most since 2004, TNS Media Intelligence says. The high number of sales came despite General Motors and L’Oreal, two major sponsors, pulling out. “This year’s tumultuous economic climate was both...
The latest Academy Award winners won't be known until Sunday night, but already the losers are clear: Oscar himself, and most likely that the brands that paid to be in his midst. The 2009 Academy Awards can, sadly, again be reasonably predicted to be among the lowest-rated Academy Awards telecasts...
Hyundai is going for Oscar gold. The Korean car company said it will air eight commercials during Sunday’s Academy Awards broadcast on ABC. Longtime sponsors General Motors and L’Oreal reportedly have pulled out of the event, often referred to as the Super Bowl for women because of the large—and largely...
ABC is slashing the price of an ad in the Academy Awards to $1.4 million—and for the first time the Oscars will accept ads for movies. What’s that? You thought the broadcast always ran ads for films? It might seem so, but motion-picture ads were always banned in the Academy of Motion Picture Arts and...
For television, there seem to be more questions than answers as 2008 comes to a close: How many industry pros will lose their jobs? How long will the recession last? How badly will the advertising market that is TV’s lifeblood falter? Wave after wave of anxiety-provoking headlines don’t help matters...
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Sun, Dec 14 2008
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