A group of podcasters, in conjunction with industry group the Association for Downloadable Media, today introduced a set of standards for advertising in programs delivered on the Web. The ADM said many of its members have been supporting standard practices on their own and now are banding together to...
Online video network Break Media formed an internal development and production group called Creative Lab, designed to develop original content for branded advertisers for Break Media, the company announced today. Break Media targets men 18 to 34 and reaches 60 million unique monthly visitors across its...
Online video will be a safe bet for advertising dollars in 2009 in part because television networks are offering professional programming on the Web that marketers like, the new media research firm eMarketer says. In a series of predictions for 2009, eMarketer is forecasting video ad spending to reach...
In a move that underscores the growth of product placement in online video advertising, online ad network Adconion launched an original branded entertainment division to service its advertising partners. Adconion acquired production studio KTV Digital Media to develop and distribute branded entertainment...
In the latest effort to wring revenue from YouTube, parent company Google said Wednesday that it will sell ad space on YouTube search-result pages. That means advertisers can buy keywords related to YouTube videos, similar to the model Google pioneered for search ads. Users will see online commercials...
New-media research firm eMarketer revised its online-video ad spending projections downward, saying advertisers will spend $505 million this year. That’s only about a third of the firm’s previous prediction of $1.4 billion in ad spending. The firm said the drop comes from a change in methodology. eMarketer...
YouTube is recalculating the May revenue reports for its partners, a change that could result in as much as a 5% increase in ad revenue for those partners, according to an e-mail obtained by TelevisionWeek. YouTube contacted partners earlier this month to let them know ad revenue credited against their...