NBC Universal Research President Alan Wurtzel thinks the research done during the Beijing Olympic Games has won the gold medal he was looking for. NBCU put in place a number of research studies during the Games designed mainly to track how people consume related content on multiple media platforms, something...
Coca-Cola, McDonald’s and Visa have had the most memorable ads during the Olympics, according to research conducted by TNS Custom and TNS Media. Coca-Cola, McDonald’s and Visa enjoyed 21%, 15% and 11% unaided brand recall, respectively, for Olympic viewers. Recall grew for the three brands among those...
NBC continues to reap the benefit of the Phelps effect, adding another $15 million to its already impressive Olympics ad sales total. The network said Tuesday that it sold the extra ad inventory within the last week. Add in $10 million it sold in the first couple days of the Games, and NBC has increased...
Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg Daniels would be walking away from the Beijing Games with a gold medal or two of his own. The executive producer of NBC’s comedy anchor “The Office” has given the Peacock a major promotional coup...
NBC’s Olympian promotional push on behalf of “The Office” moves to the next level tonight. The network is expected to premiere the second in what could be as many as five Olympics-themed spots created and scripted by “Office” executive producer Greg Daniels and his staff of writers. The first promo,...
NBC said it has sold an additional $10 million in Olympic advertising time this week. That builds on the $1 billion in sales the network rang up before the games began last Friday. With its early ratings soaring, Olympic programming is more than meeting the guarantees NBC made to its advertisers, according...
NBC Universal said its ad revenue haul for the Beijing Olympic Games has topped $1 billion, a new record. “We’ve always said that the Olympics is one of the most powerful properties in all of television,” said Seth Winter, senior VP of sales and marketing at NBC Sports & Olympics. “While we are thrilled...
It’s official. Barack Obama’s campaign will be among the TV sponsors of NBC’s Olympics coverage. In the first significant network TV buy by any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads...
NBC Sports says it’s nearing the end of its Olympic ad sales marathon, with 90% of its commercial inventory sold. While executives with experience selling big-ticket sports repeat the adage that the last 10% is the hardest, Seth Winter, senior VP for sales for NBC Sports & Olympics, said the Beijing...