Nielsen looked at digital video recorder use in local markets and found that the ones with the most playback viewing were those with the least penetration. Nielsen attributes those findings to the early adopter effect. It appears that the people who are most eager to get DVRs use them the most. A list...
Every one of the top 10 advertisers spent less in 2008 than they did in 2007, according to the Nielsen Co. Procter & Gamble continued to be the No. 1 spender despite cutting back by 19%. The complete list of the top 10 follows. Company Jan.-Dec. 2008 Jan.-Dec. 2007 % change (millions of $) Procter...
Advertising spending fell in 2008, with only Hispanic cable TV and cable TV showing gains, the Nielsen Co. said Friday. Broadcast network television was down 3.5%, syndication was down 0.8%, spot TV in the top 100 markets was down 0.3%, spot TV in markets 101 to 210 was down 4.6% and Hispanic broadcast...
The drumbeat of doom for TV advertising has sounded for more than a decade—DVRs, channel surfing, fragmentation, clutter, the flight to digital media … Jay Leno moving to primetime. Now the recession has even TV’s most reliable moneybags of yore, such as Procter & Gamble and General Motors, yanking...
Advertising groups are adding their support to requests that Congress delay the digital TV transition. In a statement today, as the House prepares to vote on delaying the DTV transition, the Association of National Advertisers, the American Association of Advertising Agencies and the American Advertising...
Hallmark Channel announced that it has become the first cable network to license the NielsenConnections Brand Target Audience Products, which track how many viewers are buying particular products. Hallmark also is the first to buy cross-platform measurement from Nielsen that includes magazines and retail...
Networked Insights measures the way consumers have conversations about shows on the Web, whether by blogging, posting comments or simply reading comments. By measuring these interactions, Networked Insights can see which shows have the most online engagement. For the week of Nov. 17, the top show in...
Nielsen has canceled its annual client meeting for 2009 due to economic concerns, MediaPost’s Media Daily News reports. Nielsen’s announcement suggests its concerns are not about its own financial state, but that of its clients. “Due to the current economic environment, a very significant number of our...
In an effort to learn more about how digital video recorder usage is affecting television viewing, TiVo has quintupled the number of homes in its StopWatch ratings service to 100,000. Early results: Viewers are watching more TV than they did a year ago. The bigger sample will decrease the margin of error...