Live viewing on television still is the dominant form of video consumption in the United States. A new study conducted by Ball State University’s Center for Media Design and Sequent Partners for the Nielsen-funded Council for Research Excellence, found that 99% of video consumption on televisions, the...
The Nielsen Co. has acquired strategy consulting firm Cambridge Group. Cambridge Group founder and CEO Rick Kash will report to Nielsen Co. Chairman-CEO David Calhoun. Cambridge Group has helped Fortune 500 companies develop and implement growth strategies. “The Cambridge Group has built an impressive...
Advertising spending across all media fell 1.4% during the first half of 2008, the Nielsen Co. said Thursday. Despite the overall declines compared with the first six months of 2007, some television categories showed growth during the first half, including cable TV, up 8.1%, syndication, up 7.2% and...