The cable industry’s push to add value to its advertising by making it addressable may go public in as little as six weeks. Canoe Ventures, owned by the big cable operators, will allow marketers to buy a national ad and send different messages to different demographic groups simultaneously. Canoe President...
Canoe Ventures expects to announce its first national addressable advertising product in about six weeks, company President David Verklin said. Speaking at the National Cable & Telecommunications Association’s Cable Show '09 in Washington Friday morning, Mr. Verklin described the new product...
News Corp. Chairman and CEO Rupert Murdoch doesn’t think the economy will bounce back anytime soon. “I think the long-term situation is still very dangerous,” Mr. Murdoch said, responding to questions at the National Cable & Telecommunications Association’s Cable Show '09. “I don’t think anyone...