The NCAA Men’s Basketball Tournament is March Madness for marketers, too. TNS Media Intelligence estimates that over the past 10 years, 300 advertisers have spent more than $4.2 billion on CBS’ coverage of the road to the Final Four and the ultimate college hoops championship. “As a sports marketing...
Automaker Infiniti has become the exclusive sponsor of college basketball in the Big Ten and SEC conferences. It also has signed new multimedia ad deals with ESPN and CBS. ESPN will air an “Infiniti Pre-Game Showcase” before key games, and Infiniti ads will get prominent placement on ESPN.com on Saturdays...
The NCAA is rejecting calls to alter its policy allowing beer and wine-cooler spots on college-sports telecasts, saying the policy is already conservative enough. The NCAA currently allows alcohol advertising for products that don’t exceed 6% alcohol levels—effectively limiting commercials for alcohol...
More than 100 college coaches are making a new appeal to NCAA President Myles Brand to eliminate alcohol advertising in telecasts of college sports. The effort comes as the NCAA’s Division 1 executive committee prepares to meet Thursday in Indianapolis. In a letter Monday, the coaches said they are ...
The Hershey Co. has become an official corporate partner for the NCAA, beginning with the 2009 NCAA Division I men’s basketball championship. The deal will give Hershey category exclusive marketing and promotional rights for the NCAA’s 88 championship events. Hershey will work with the NCAA and CBS Sports...