The principals of the latest marketing agency: Maria Bartiromo, Meredith Vieira, Tori Spelling and Susan Lyne. They, along with 22 other estimable names, including Ogilvy & Mather Chairman-CEO Shelly Lazarus, aren’t forming an agency in the traditional sense, but will be part of a panel offering...
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The Business of Television
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Sun, Jan 11 2009
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Filed under: Cable, Advertising, Print Edition, NBCU, Tori Spelling, Meredith Vieira, Lauren Zalaznick, Shelly Lazarus, Susan Lyne, Maria Bartiromo
NBC Universal Research President Alan Wurtzel thinks the research done during the Beijing Olympic Games has won the gold medal he was looking for. NBCU put in place a number of research studies during the Games designed mainly to track how people consume related content on multiple media platforms, something...
Coca-Cola, McDonald’s and Visa have had the most memorable ads during the Olympics, according to research conducted by TNS Custom and TNS Media. Coca-Cola, McDonald’s and Visa enjoyed 21%, 15% and 11% unaided brand recall, respectively, for Olympic viewers. Recall grew for the three brands among those...