With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, then braced for long negotiations with media buyers and advertisers. “I’m surprised by how normal everything felt,” said one veteran buyer, noting the presentations...
Posted to
The Business of Television
by
News
on
Fri, May 22 2009
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Filed under: Broadcast, Fox, ABC, Advertising, CBS, NBC, The CW, Print Edition, Upfront, Ad Buys