Maybe if we drink enough the show will actually seem funny. As part of its push for Bud Light Golden Wheat, Anheuser-Busch has cut a deal with NBC Universal to be the exclusive sponsor of this week's "Saturday Night Live,"...
Chris Rohrs is stepping down as president of the Television Bureau of Advertising at the end of the year, the organization said Wednesday. Mr. Rohrs has held the post since 2000. Frank Comerford of NBC Universal, who serves as president of the TVB board, said a search committee has been formed to find...
NBC Universal is saying the surprise appearance of “Today” host Matt Lauer in a Super Bowl ad promoting a new movie is an outgrowth of Mr. Lauer’s cameo in the film. Mr. Lauer who interviewed President Barack Obama as part of NBC’s pre-game coverage, popped up again during the game Sunday, not in news...
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Mon, Feb 2 2009
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Filed under: Broadcast, Advertising, NBC Universal, Today, Super Bowl, Matt Lauer, Will Ferrell, Larry J. Sabato, Kelly McBride, Land of the Lost
NBC Universal has begun cutting staff amid a faltering economy and low ratings on its broadcast network, people familiar with the matter said. So far, approximately 30 staffers in the advertising sales department have been told they are losing their jobs, said the sources, who requested anonymity. The...
NBC Universal is touting new research that shows marketers should maintain their advertising to women because they control the bulk of household spending and are looking for ways to shop smarter as the economy weakens. Susan Malfa, senior VP of ad sales for NBC Universal’s Bravo and Oxygen, points to...
NBC Universal is providing Google with a big foothold in the business of television advertising. In a deal announced Monday, Google will employ its TV Ads platform to sell spots on some of NBC Universal’s cable networks. Google TV Ads uses extensive viewership data to tell advertisers which messages...
NBC Universal said its ad revenue haul for the Beijing Olympic Games has topped $1 billion, a new record. “We’ve always said that the Olympics is one of the most powerful properties in all of television,” said Seth Winter, senior VP of sales and marketing at NBC Sports & Olympics. “While we are thrilled...