Instead of going into the secretive world of the CIA, Brian McMahon wound up in the mysterious world of media barter. Mr. McMahon, CEO at Orion Trading, part of Interpublic Group’s Mediabrands unit, says barter is a service that many clients like as a way to lower the cash costs of media. And they keep...
Brian Wieser was named global director of forecasting at Magna, a division of IPG's Mediabrands, the company announced Monday. Mr. Wieser will be replacing the deal of Madison Avenue forecasters, Bob Coen. Mr. Coen will continue to work with Magna as lead advisor. Mr. Wieser will be interviewing...
Rick Marroquin is working on coming up with a name for his new company. Mediabrands, a division of Interpublic Group, recently appointed Mr. Marroquin managing director of a yet-unnamed new business unit that will focus on Hispanic media and marketing. The name isn’t the highest priority; staffing up...
Elizabeth Herbst-Brady has been named president of Magna, a unit of Interpublic Group’s Mediabrands division that gathers media market intelligence for the company’s agencies and clients. Magna had been a centralized media negotiating unit of Interpublic, but its function changed after a recent reorganization...