As someone replacing a seer who has been looking at the future for a long time, Brian Wieser has the old adage about those who fail to learn from the past firmly in mind. Ms. Wieser last month was named lead global forecaster at Magna, succeeding Bob Coen, who for nearly 40 years has been delivering...
Brian Wieser was named global director of forecasting at Magna, a division of IPG's Mediabrands, the company announced Monday. Mr. Wieser will be replacing the deal of Madison Avenue forecasters, Bob Coen. Mr. Coen will continue to work with Magna as lead advisor. Mr. Wieser will be interviewing...
One of the advertising industry’s most experienced forecasters, Bob Coen of Magna, sees spending declines ahead for most forms of media in the U.S. There will be no Summer Olympics or major political campaign spending in 2009, Mr. Coen said in a report issued Monday. “Advertising has historically lagged...
Elizabeth Herbst-Brady has been named president of Magna, a unit of Interpublic Group’s Mediabrands division that gathers media market intelligence for the company’s agencies and clients. Magna had been a centralized media negotiating unit of Interpublic, but its function changed after a recent reorganization...