MTV, which sees itself as a leader in making its content available to its mostly younger viewers on multiple screens, says television remains most often the place where engagement initially is formed with programming. Engagement grows as the viewer interacts with programming on other platforms, and understanding...
In a new Beta Research survey of media buyers and advertisers, Discovery Channel topped the lists of networks they expected to spend more money in the next 12 months. Discovery was named by 45% of those surveyed by Beta Research, followed by ESPN with 44% and TBS with 40%. The survey was conducted from...
Viacom said it expects lower earnings growth than it had forecast earlier in the year. The company, which owns cable networks including MTV, VH1, BET, Comedy Central and Nickelodeon, said its earnings growth for the year will be in the mid-single to low-double digits for the 2008. Earlier this year,...
CBS Television Stations inked a deal with digital agency Digitas and its client American Express to run integrated on-air and online ads in six local TV markets. American Express will integrate on-air content with ads on CBS’ local station Web sites and via CBS’ local ad network that pushes out ads to...