It’s one thing to understand your client’s business. It’s another to know everything about the business and strategy of your client’s competitors. And that’s where Gregory Aston comes in at media agency MPG. As senior VP and director of competitive analysis, Mr. Aston is like the CIA, but without the...
Don Seaman had a good idea last week. Mr. Seaman, VP and director of communications analysis at MPG, was thinking about how the government’s digital converter coupon program had run out of money. Another way to make the boxes available to viewers whose homes aren’t prepared for the transition to digital...
Media agency MPG recently completed a targeted advertising trial in Hawaii that, if successful, could represent a meaningful step toward delivering more accountable ads on TV in which response rates can be measured. MPG is still sifting through the results from the campaign for Chase banks, but the agency...