Unilever’s Vaseline Aloe Fresh will be the presenting sponsor of Lifetime’s upcoming miniseries “Maneater.” Promotion of the brand on Lifetime will begin later this month, with a national sweepstakes launching May 1. Vaseline Aloe Fresh also will be mentioned in tune-in spots for the show, which debuts...
NBC Universal is touting new research that shows marketers should maintain their advertising to women because they control the bulk of household spending and are looking for ways to shop smarter as the economy weakens. Susan Malfa, senior VP of ad sales for NBC Universal’s Bravo and Oxygen, points to...
Finding ways to beat the digital video recorder, or at least slow down viewers’ itchy fast-forward finger, is something of an obsession for networks and advertisers. After all, it’s hard to sell products to viewers who don’t see your commercials. And with the new commercial ratings system in place, advertisers...