Before deciding to put Jay Leno in prime time, NBC offered its 8 p.m. timeslot to Oprah Winfrey. NBC Universal CEO Jeff Zucker said that the notion of Oprah having a nightly show in prime time wasn’t a new idea. NBC talked to Ms. Winfrey about two years ago, Mr. Zucker said. She passed but said she might...
CBS CEO Les Moonves said that NBC’s decision to put Jay Leno on in prime time will help his company’s bottom line. “We were the No. 1 network at 10 o’clock last year,” Mr. Moonves told analysts and investors during CBS’ quarterly earnings conference call Thursday. He estimated that CBS took in 38% of...
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Thu, May 7 2009
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Filed under: Broadcast, Cable, Digital, Advertising, CBS, NBC, Syndication, Jay Leno, Earnings, Les Moonves
NBC is encouraged by the reaction from advertisers and media buyers to its new 10 p.m. Jay Leno show, network ad sales President Michael Pilot said. Mr. Pilot said NBC is positioning the new show as Jay Leno in primetime, rather than a late-night show at 10 p.m. The distinction is important, he said...
The bad economy doesn't mean the upfront TV advertising market will collapse, according to NBCU Universal boss Ben Silverman. "If you're going to get out of a recession, you need to sell stuff," the co-chairman at NBC Entertainment and NBC Universal Television Studio said. "I think...
A leading ad buyer says NBC’s decision to put Jay Leno into the 10 p.m. time slot is a sign of the times, reflecting the erosion of broadcast audiences, the effects of the digital video recorder and NBC’s strategy of managing for margins, rather than for ratings. The broadcast networks have long garnered...