Harsh economic times, coupled with the surge of content distribution across multiple platforms, may have you wondering if network branding still matters. Network executives cutting budgets may find themselves asking what is truly necessary. In tough economic times people want to escape, and what your...
Since online video is one of the few advertising mediums expected to grow this year, it will be a closely watched marketing category. According to eMarketer, Web video advertising spending will rise 45% to $850 million in 2009, a year in which most other mediums are expected to shed value. As a result...
The Super Bowl advertisers winning in the online word-of-mouth game are Hulu, Pepsi and Denny's, according to online tracking service Trendrr. Among online services, Hulu beat out beat out all other Web sites and brands. Hulu was "tweeted," or referenced on the Twitter social-networking...
GoDaddy.com saw its first Web traffic spike during the Super Bowl about 15 minutes after its first commercial ran, Web technology firm Akamai reported Sunday night. Traffic to the site jumped to 433,206 visitors per minute at 7:30 ET, then was sustained at about 134,328 visitors for about 10 to 15 minutes...
Online video site Hulu will be running its first Super Bowl ad this weekend, the company announced today. Hulu did not disclose any details, but issued a media alert stating, “During Super Bowl XLIII this Sunday, look for the launch of Hulu’s ad campaign. Finally, we’ll reveal the secret behind Hulu...
Internet television executives and advertising buyers are predicting that Web video will outpace other ad mediums in this bleak economic year—but by how much or how little varies widely depending on whether you ask a portal, ad network or advertiser representative. There’s one thing most experts agree...