Hallmark Channel says its viewers may be oldies, but they’re goodies if you’re looking for households that buy consumer packaged goods. Hallmark, which aims at a baby-boomer audience, is swimming upstream with marketers and media buyers who are fixated on reaching younger consumers. The long-held belief...
Hallmark Channel announced that it has become the first cable network to license the NielsenConnections Brand Target Audience Products, which track how many viewers are buying particular products. Hallmark also is the first to buy cross-platform measurement from Nielsen that includes magazines and retail...
Hallmark Channel signed a deal with Google that allows the search giant to sell ads on the cable channel through its Google TV Ads platform. Google, which has been looking to use its targeting and analysis tools to move into the TV advertising business, previously struck deals with NBC Universal’s cable...
Hallmark Channel, which has an upcoming movie starring Jane Seymour, and Kay Jewelers, which sells an exclusive line of Jane Seymour jewelry, are working together on a promotional partnership. Hallmark will be hosting an online sweepstakes this month in which the prizes are diamond necklaces from the...