GroupM, the world’s biggest media buyer, sees a deepening plunge for the U.S. advertising industry with a new, lower, forecast calling for a 4.3% drop in spending in 2009 and another 6.8% in 2010. “Our figures are based on our own proprietary revenue data base across media,” said GroupM chief investment...
The theme of this week’s American Association of Advertising Agencies conference in New Orleans will be the consumer, but it might as well be the economy. These days they are one and the same, because the recession is changing all sorts of consumer behavior, perhaps permanently. To better understand...
Kelly Clark is working on something new and different. After running GroupM’s Europe business, Mr. Clark has returned to the U.S. as worldwide CEO of Maxus, the WPP unit’s fourth media agency network. Maxus is designed to help the company increase its market share while taking a very different approach...