Google has teamed up with professional content companies including CBS and MGM, to offer long-form movie and TV content on the Web video giant YouTube. Among the studios and content creators already on board are Crackle, Lionsgate, Starz, the BBC, among others. Programming from these partners will appear...
Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients. The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded content,” the company said. “As with all metrics in your Google...
For television, there seem to be more questions than answers as 2008 comes to a close: How many industry pros will lose their jobs? How long will the recession last? How badly will the advertising market that is TV’s lifeblood falter? Wave after wave of anxiety-provoking headlines don’t help matters...
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Sun, Dec 14 2008
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Google said it instituted new search technology today for the Google TV Ads Platform that will let advertisers make their TV spots more targeted. Google TV Ads is the search giant’s foray into the TV advertising business that lets marketers buy TV spots in the Google system based on the same auction...
In the latest effort to wring revenue from YouTube, parent company Google said Wednesday that it will sell ad space on YouTube search-result pages. That means advertisers can buy keywords related to YouTube videos, similar to the model Google pioneered for search ads. Users will see online commercials...