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Google TV Ads and VCI Solutions have formed a partnership that will integrate Google TV Ads with VCI’s system for managing TV ad inventory. The integrated system will make it easier for VCI’s cable and broadcast clients to make their inventory available to Google TV Ads advertisers. Clients also will...
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Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients. The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded content,” the company said. “As with all metrics in your Google...
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Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients. The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded content,” the company said. “As with all metrics in your Google...
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Hallmark Channel signed a deal with Google that allows the search giant to sell ads on the cable channel through its Google TV Ads platform. Google, which has been looking to use its targeting and analysis tools to move into the TV advertising business, previously struck deals with NBC Universal’s cable...
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Google said it instituted new search technology today for the Google TV Ads Platform that will let advertisers make their TV spots more targeted. Google TV Ads is the search giant’s foray into the TV advertising business that lets marketers buy TV spots in the Google system based on the same auction...
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Bloomberg Television has agreed to let Google sell some of its commercials through Google's TV Ads platform, the companies said Thursday. Google, which dominates Internet search advertising and has been looking to crack the TV advertising market, last month made a deal to use its automated ad sales...
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NBC Universal is providing Google with a big foothold in the business of television advertising. In a deal announced Monday, Google will employ its TV Ads platform to sell spots on some of NBC Universal’s cable networks. Google TV Ads uses extensive viewership data to tell advertisers which messages...