The economic crisis continues to wreak havoc on the auto industry’s advertising spending, a Nielsen Monitor-Plus report reveals. The Big Three American car manufacturers all posted negative advertising growth in the first half of this year compared with 2007. Both Ford and Chrysler spent 22% less on...
The economic crisis that rocked Wall Street showed up as a ripple in many media company earnings reports for the third quarter—but a more ominous harbinger of hard times emerged Friday. General Motors, which reported a $4.2 billion third-quarter loss, said Friday it had decided to cut back on its upfront...
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The Business of Television
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News
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Sun, Nov 9 2008
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Filed under: Broadcast, Advertising, Viacom, Print Edition, Discovery Communications, Time Warner, News Corp., General Motors, Walt Disney, GM
General Motors, one of the nation’s biggest advertisers, on Friday reported a $4.2 billion third-quarter operating loss and has been cutting back on its first-quarter upfront ad buys on broadcast and cable networks. Network ad sales executives say GM this week has been taking options on its upfront deals...