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With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, then braced for long negotiations with media buyers and advertisers. “I’m surprised by how normal everything felt,” said one veteran buyer, noting the presentations...
Posted to
The Business of Television
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News
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Fri, May 22 2009
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Filed under: Broadcast, Fox, ABC, Advertising, CBS, NBC, The CW, Print Edition, Upfront, Ad Buys
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With Fox preaching stability in its lineup, its upfront presentation was reminiscent of last year’s. The main thing upsetting the sense of déjà vu was that this year’s presentation at New York’s City Center and party afterwards at Central Park’s Wollman Rink were held on the opening night of the broadcasters...
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With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
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Despite the ailing economy, baseball is being very, very good to television networks that carry the games. With Opening Day on April 6, sponsors are lining up for the Great American Pastime. “Regular-season baseball sales are holding up very nicely,” said Fox Sports President Ed Goren. “In this environment...
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Fox’s on-air promotions team has quietly opened a new front in TV’s ongoing war against digital video recorders. With little fanfare, the network in recent weeks has started sprinkling its commercial breaks with what it’s calling “TiVo-busters”—spots designed to be effective even when viewers use a DVR...
Posted to
The Business of Television
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News
on
Sun, Mar 8 2009
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Filed under: Broadcast, Fox, Advertising, NBC, Print Edition, TiVo, BBC America, DVR, Lie To Me, Joe Early
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Another TV network is trying to get advertisers to pay more money for shows that have fewer commercials. After News Corp.'s Fox launched sci-fi drama "Fringe" this past fall with fewer TV ads behind it, A&E Networks' Bio Channel will test a similar concept with a new variety show...
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Ad sales executives at two major television broadcasters said they’re not alarmed over second-quarter options that advertisers have to return commercials they agreed to buy during the upfront last year. Advertisers can return as much as 50% of the ad buys they commit to during the upfront. Normally they...
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The most-watched commercials in homes with TiVo digital video recorders appeared during the top-rated show, Fox’s “American Idol,” according to TiVo’s StopWatch services. Movie ads also show up on TiVo’s list of ads that encountered relatively little fast-forwarding. The list of the top 10 spots from...
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Despite troubled times and ratings erosion, many of the broadcast networks are holding firm to the terms of their upfront advertising deals and are unwilling to offer price concessions, according to ad buyers and network executives. Marketers are facing a deadline for reaffirming the second-quarter TV...
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For television, there seem to be more questions than answers as 2008 comes to a close: How many industry pros will lose their jobs? How long will the recession last? How badly will the advertising market that is TV’s lifeblood falter? Wave after wave of anxiety-provoking headlines don’t help matters...
Posted to
The Business of Television
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News
on
Sun, Dec 14 2008
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Filed under: Broadcast, Cable, Digital, Fox, Emmys, DTV, Advertising, CBS, NBC, YouTube, Google, Viacom, Syndication, MSNBC, The Doctors, Katie Couric, CBS Evening News, Print Edition, Ben Silverman, Web Video, TV Ads, CNN, Kevin Martin, Project Runway, Friday Night Lights, Dr. Oz, DirecTV, American Idol, Dr. Phil, Oprah, Bill O'Reilly, Sumner Redstone, Chris Matthews, Rosie Live, Larry King, Oscars, Subchannels, Grammys, Harvey Levin, Ellen DeGeneres, John Roberts
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Major League Baseball has moved back the scheduled start time of game six of the World Series so Fox can join CBS and NBC in airing a half-hour Barack Obama advertisement on Oct. 29, network and league sources said. A network spokeswoman confirmed the buy and said MLB had agreed to the network’s request...
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Fox unveiled its Remote Free TV format with the premiere of “Fringe” Tuesday night, and movie companies took up the bulk of the limited commercial time available in the show. As the show began, Fox told viewers the program was being “presented with shorter commercial breaks,” and before most of the breaks...
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With the new television season about to begin, at least one media agency has publicly issued projections for which networks will be winners and losers. Carat last week released its prime-time preview report, which sees Fox and ABC as the leaders in the adults 18 to 49 demographic targeted by most advertisers...