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Ad spending dropped 2% in the third quarter from the previous year despite the Olympics and presidential election, TNS Media Intelligence reported Thursday. For the first nine months of 2008, total spending was down 1.7%, but most national TV categories showed gains, with network up 3%, cable up 3.7...
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It turns out President-elect Barack Obama’s half-hour network TV campaign advertisement, which drew rave reviews and an audience of 33.5 million viewers, came together in little more than a month. Now that the election is over, production details of the Oct. 29 ad are coming out and they are again demonstrating...
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Now that the election's over and Sen. Barack Obama is the president-elect, the real fighting can begin. With the Democrats riding to victory with promises of change, it's a safe bet the next Congress and administration will look to make a mark on advertising and marketing issues. Most of those...
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With Election Day occupying most of the nation’s attention this week, media agency Carat decided to take a closer look at voters. After all, if the president can be packaged and sold like a product, shouldn’t one know all there is to know about the consumers, the target audience? In doing its analysis...
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A historic presidential campaign is ending with a blitz of negative ads and a surge in spending by the presidential candidates, but a surprise shortfall in spending by independent groups. It’s also ending with the unexpected emergence of Georgia, North Dakota and Arizona as battleground states and intense...
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Barack Obama's presidential campaign is taking the unprecedented step of launching its first advertising in rival John McCain’s home state of Arizona. Obama campaign manager David Plouffe announced the advertising buy this morning, saying the campaign also would relaunch advertising in Georgia, where...
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As the presidential campaign moved into its closing weeks, negative ads continued to dominate the airwaves. But Barack Obama’s ads have turned more negative while Republican John McCain has mixed in some positive messages to his earlier all-out-attack strategy. A study from the University of Wisconsin...
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Barack Obama has certainly been leading the advertising spending, but the Republican National Committee has dramatically increased its spending in the presidential race in the last two weeks. The party’s independent expenditure arm has spent $25 million to air anti-Obama ads during that period in Indiana...
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It’s turning out that Democratic presidential candidate Barack Obama’s fundraising advantage over Republican John McCain isn’t just fueling more Obama ads—it’s also fueling longer Obama ads. As the Obama campaign continues to expand its purchases on national network and cable TV—including time on NFL...
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Most voters credit television as the most likely source through which they would first learn about a political candidate, according to a study commissioned by the Cabletelevision Advertising Bureau. Survey respondents also pointed to the Internet, newspapers and word-of-mouth as sources, while 51% agreed...
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Major League Baseball has moved back the scheduled start time of game six of the World Series so Fox can join CBS and NBC in airing a half-hour Barack Obama advertisement on Oct. 29, network and league sources said. A network spokeswoman confirmed the buy and said MLB had agreed to the network’s request...
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Barack Obama’s purchase of a half hour of advertising time on CBS will cost his presidential campaign about $1 million, television-buying sources said. A similar purchase of time on NBC may cost about the same, people familiar with the matter said, bringing the tab for the half-hour purchase to $2.5...
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Democratic presidential candidate Senator Barack Obama purchased 30 minutes of time on CBS and NBC during prime time and is in talks to purchase spots on other networks, people familiar with the matter said. The 30-minute ad will air from 8 p.m. to 8:30 p.m. on Wednesday Oct. 29. It’s the first political...
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It is apparently official that this year’s political ads in the presidential race are more negative that those that ran four years ago—at least the political ads from the candidates themselves. The Wisconsin Advertising Project of the University of Wisconsin is reporting today that the McCain campaign...
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Look out below. John McCain’s success at increasing his poll numbers and controlling the presidential campaign’s agenda after the GOP convention appears to bode a far more negative tone in TV political ads in the campaign’s final two months. The change was already becoming apparent late last week as...