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Investment firm Sanford C. Bernstein on Wednesday released a new pessimistic report on media company earnings. “The recent run-up in media stocks suggests investors are looking past the horrid near-term trends to a happier place off in the horizon,” said analyst Michael Nathanson in a report. “However...
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Wed, Apr 8 2009
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Filed under: Broadcast, Cable, Digital, Advertising, CBS, Viacom, Syndication, Research, Earnings, Time Warner, News Corp., Economy, Walt Disney Co.
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News Corp. Chairman and CEO Rupert Murdoch doesn’t think the economy will bounce back anytime soon. “I think the long-term situation is still very dangerous,” Mr. Murdoch said, responding to questions at the National Cable & Telecommunications Association’s Cable Show '09. “I don’t think anyone...
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GroupM, the world’s biggest media buyer, sees a deepening plunge for the U.S. advertising industry with a new, lower, forecast calling for a 4.3% drop in spending in 2009 and another 6.8% in 2010. “Our figures are based on our own proprietary revenue data base across media,” said GroupM chief investment...
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The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For TVWeek's comprehensive coverage of...
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Sun, Feb 8 2009
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Filed under: Broadcast, ABC, Advertising, CBS, Print Edition, Upfronts, Scripps Networks, Turner Broadcasting, Peter Chernin, Fox Broadcasting, CPM, Economy, Ad Options
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Media companies just aren’t worth what they used to be. News Corp. and Time Warner last week both took billion-dollar writedowns against quarterly earnings as the economy lowered the value of some of their assets. The industry titans said the downturn was steeper than anticipated and the watchword going...
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Sun, Feb 8 2009
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Filed under: Broadcast, Cable, Advertising, Print Edition, Earnings, Scripps Networks, Time Warner, Jeff Bewkes, Rupert Murdoch, News Corp., Economy
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Ad sales executives at two major television broadcasters said they’re not alarmed over second-quarter options that advertisers have to return commercials they agreed to buy during the upfront last year. Advertisers can return as much as 50% of the ad buys they commit to during the upfront. Normally they...
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Walt Disney Co.’s first quarter profit fell 32%, driven down by weaker performance at its broadcast and cable holdings as the economy has slowed. “We faced a challenging first quarter with many of our businesses impacted to various degrees by the economic downturn,” said Robert A. Iger, Disney’s president...
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Internet television executives and advertising buyers are predicting that Web video will outpace other ad mediums in this bleak economic year—but by how much or how little varies widely depending on whether you ask a portal, ad network or advertiser representative. There’s one thing most experts agree...
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If U.S consumers have money troubles on their minds, can it detract from their ability to remember what happens in an eye-catching Super Bowl commercial? The answer, apparently, is yes. According to a Gallup & Robinson study of 12 years’ worth of surveys about recall and likability of advertising...
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Despite troubled times and ratings erosion, many of the broadcast networks are holding firm to the terms of their upfront advertising deals and are unwilling to offer price concessions, according to ad buyers and network executives. Marketers are facing a deadline for reaffirming the second-quarter TV...
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A year after the Golden Globe Awards were disrupted by the Writers Guild of America strike against the Alliance of Motion Picture & Television Producers, NBC expects the awards show to be a hit again with sponsors as well as viewers. Last year, NBC had to forgo a reported $15 million in advertising...
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Sun, Jan 4 2009
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Filed under: Broadcast, Advertising, NBC, Target, Print Edition, Ad Sales, AT&T, Economy, Citicorp, L’Oreal, Kraft, Golden Globe Awards
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Prodded by clients struggling with the recession, media buyers are asking television networks to roll back advertising prices, both in the current scatter market and for ad time booked during the 2008 upfront. Network executives, while sympathetic to their clients’ problems, say there’s enough demand...