Despite the ailing economy, baseball is being very, very good to television networks that carry the games. With Opening Day on April 6, sponsors are lining up for the Great American Pastime. “Regular-season baseball sales are holding up very nicely,” said Fox Sports President Ed Goren. “In this environment...
Automaker Infiniti has become the exclusive sponsor of college basketball in the Big Ten and SEC conferences. It also has signed new multimedia ad deals with ESPN and CBS. ESPN will air an “Infiniti Pre-Game Showcase” before key games, and Infiniti ads will get prominent placement on ESPN.com on Saturdays...
Walt Disney Co.’s first quarter profit fell 32%, driven down by weaker performance at its broadcast and cable holdings as the economy has slowed. “We faced a challenging first quarter with many of our businesses impacted to various degrees by the economic downturn,” said Robert A. Iger, Disney’s president...
In a new Beta Research survey of media buyers and advertisers, Discovery Channel topped the lists of networks they expected to spend more money in the next 12 months. Discovery was named by 45% of those surveyed by Beta Research, followed by ESPN with 44% and TBS with 40%. The survey was conducted from...
ESPN will launch its promo campaign for “Monday Night Football” on Friday with two new spots designed to show that, no matter how bad Monday starts, there’s something to look forward to at the end of the day. One of the new spots features MC Hammer—remember him? The two ads are part of a six-spot campaign...