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Online video will be a safe bet for advertising dollars in 2009 in part because television networks are offering professional programming on the Web that marketers like, the new media research firm eMarketer says. In a series of predictions for 2009, eMarketer is forecasting video ad spending to reach...
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Local Internet ad dollars should take a big hit in 2009, the latest casualty in a contracting economy, reports the New Media Minute. But there is a silver lining: Local media companies will continue to see online ad growth and most of it will come from e-mail, paid search and streaming video. If you...
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Web video advertising may be plagued by some of the same squishy metrics that have bedeviled traditional television ratings for years. New problems in estimating the size of the market suggest that the supposedly quantifiable Web is in fact sometimes too difficult to quantify. Some market research firms...
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New-media research firm eMarketer revised its online-video ad spending projections downward, saying advertisers will spend $505 million this year. That’s only about a third of the firm’s previous prediction of $1.4 billion in ad spending. The firm said the drop comes from a change in methodology. eMarketer...