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Maybe it takes a company rooted in new media to really love the things that old media, like network television, can accomplish. Web hosting and domain name company Go Daddy was the sponsor of ABC’s coverage of one of the grand old spectacles of sports, the Indianapolis 500, over the weekend. Go Daddy...
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With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
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CBS CEO Les Moonves said that NBC’s decision to put Jay Leno on in prime time will help his company’s bottom line. “We were the No. 1 network at 10 o’clock last year,” Mr. Moonves told analysts and investors during CBS’ quarterly earnings conference call Thursday. He estimated that CBS took in 38% of...
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The Business of Television
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News
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Thu, May 7 2009
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Filed under: Broadcast, Cable, Digital, Advertising, CBS, NBC, Syndication, Jay Leno, Earnings, Les Moonves
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If you like puppy dogs AND useful information about online video, then you’ll love this edition of the New Media Minute. You’ll get to meet Daisy’s new dog and hear from her New York correspondent Lori Harfenist, who covered a summit at the Internet Advertising Bureau in New York about best practices...
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To Brent Poer, being back at MediaVest is like deja vu in reverse, or “vuja de,” as he puts it. After spending a year launching TheWB.com, Mr. Poer has returned to the agency as senior VP and managing director of Los Angeles operations. “I think we knew there was a finite time that I would be at the...
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Google has teamed up with professional content companies including CBS and MGM, to offer long-form movie and TV content on the Web video giant YouTube. Among the studios and content creators already on board are Crackle, Lionsgate, Starz, the BBC, among others. Programming from these partners will appear...
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Investment firm Sanford C. Bernstein on Wednesday released a new pessimistic report on media company earnings. “The recent run-up in media stocks suggests investors are looking past the horrid near-term trends to a happier place off in the horizon,” said analyst Michael Nathanson in a report. “However...
Posted to
The Business of Television
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News
on
Wed, Apr 8 2009
Filed under:
Filed under: Broadcast, Cable, Digital, Advertising, CBS, Viacom, Syndication, Research, Earnings, Time Warner, News Corp., Economy, Walt Disney Co.
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Interactive sales for broadcast TV stations surpassed the billion-dollar mark for the first time in 2008, according to Television Bureau of Advertising’s “Benchmarking: TV Web Sites Surpass $1 Billion” report. Revenues grew 36% to $1.03 billion in 2008 for interactive sales, and they don’t appear to...
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Live viewing on television still is the dominant form of video consumption in the United States. A new study conducted by Ball State University’s Center for Media Design and Sequent Partners for the Nielsen-funded Council for Research Excellence, found that 99% of video consumption on televisions, the...
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President Barack Obama made it official today, nominating Julius Genachowski to be chairman of the Federal Communications Commission. “I can think of no one better than Julius Genachowski to serve as chairman of the Federal Communications Commission,” the president said in a statement. “He will bring...
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As TV becomes truly ubiquitous and we have “TV 360” with us 24/7, it’s time we begin to think about developing mobile TV to generate client sales results. The television industry might finally be ready to divert the billions of dollars that are still being spent on direct-mail and directory-based media...
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Since online video is one of the few advertising mediums expected to grow this year, it will be a closely watched marketing category. According to eMarketer, Web video advertising spending will rise 45% to $850 million in 2009, a year in which most other mediums are expected to shed value. As a result...
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Visible Measures is applying its Viral Reach Database and methodology to measure the return on investment, performance and effectiveness of more than 50 Super Bowl ads, based on both the original commercials and on related videos found on more than 150 video-sharing Web sites. As of Wednesday morning...
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The Super Bowl advertisers winning in the online word-of-mouth game are Hulu, Pepsi and Denny's, according to online tracking service Trendrr. Among online services, Hulu beat out beat out all other Web sites and brands. Hulu was "tweeted," or referenced on the Twitter social-networking...
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A group of podcasters, in conjunction with industry group the Association for Downloadable Media, today introduced a set of standards for advertising in programs delivered on the Web. The ADM said many of its members have been supporting standard practices on their own and now are banding together to...