The cable industry’s push to add value to its advertising by making it addressable may go public in as little as six weeks. Canoe Ventures, owned by the big cable operators, will allow marketers to buy a national ad and send different messages to different demographic groups simultaneously. Canoe President...
Canoe Ventures expects to announce its first national addressable advertising product in about six weeks, company President David Verklin said. Speaking at the National Cable & Telecommunications Association’s Cable Show '09 in Washington Friday morning, Mr. Verklin described the new product...
Promax|BDA has lined up Obama campaign strategist Jim Margolis, Canoe Ventures CEO David Verklin and other thought leaders for its June conference to talk to television marketers and design professionals about remaining creative in the face of difficult times. Under this year’s theme of “Leading the...