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FCC Goes NASCAR Racing to Publicize DTV

The Federal Communications Commission will take the unusual step of sponsoring a NASCAR entry as part of its digital TV outreach. FCC Chairman Kevin Martin announced today that the agency will sponsor the No. 38 car of driver David Gilliland for three Sprint Cup races. The FCC didn’t immediately say...

Posted to The Business of Television by News on Thu, Oct 16 2008
Filed under: Filed under: Digital, DTV, Advertising, FCC, Kevin Martin, NASCAR

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