Barack Obama's presidential campaign is taking the unprecedented step of launching its first advertising in rival John McCain’s home state of Arizona. Obama campaign manager David Plouffe announced the advertising buy this morning, saying the campaign also would relaunch advertising in Georgia, where...
As the presidential campaign moved into its closing weeks, negative ads continued to dominate the airwaves. But Barack Obama’s ads have turned more negative while Republican John McCain has mixed in some positive messages to his earlier all-out-attack strategy. A study from the University of Wisconsin...
It’s not just going to be ad spending on the presidential race that swells TV station coffers this summer and fall. Revenue from the congressional races also is starting to tally up at the cash register. Democrats’ success at raising money this year has resulted in some early TV purchases, with the most...