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Turner Broadcasting announced new original series projects with Steven Spielberg, Steven Bochco and Kevin James. Turner, which is crashing the broadcast networks’ upfront advertising sales week with a presentation of its own Wednesday, has been pumping up the amount of original programming on TNT and...
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History plans to air a special on the discovery of a 47 million-year-old primate fossil that scientists say will revolutionize the understanding of evolution. “The Link” will air May 25 at 9 p.m., with limited commercial interruptions under a sponsorship arrangement with Ally Bank, the new name for GMAC...
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Media buyers are still calling for price rollbacks going into television’s annual upfront advertising market this week, but network executives say demands for price cuts have softened since the stock market bounced higher. This week, the broadcast networks—plus cable networks Turner Broadcasting System...
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Dogs may whisper, but cats and their owners have concerns as well. Animal Planet is bringing back “Housecat Housecall” for a second season beginning June 6. Episode of the 12-week series profile cat-owning families who work with host Dr. Katrina Warren and her team to resolve all sorts of problems of...
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CBS CEO Les Moonves said that NBC’s decision to put Jay Leno on in prime time will help his company’s bottom line. “We were the No. 1 network at 10 o’clock last year,” Mr. Moonves told analysts and investors during CBS’ quarterly earnings conference call Thursday. He estimated that CBS took in 38% of...
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News
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Thu, May 7 2009
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Filed under: Broadcast, Cable, Digital, Advertising, CBS, NBC, Syndication, Jay Leno, Earnings, Les Moonves
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History has signed up Subaru as the presenting sponsor of “Expedition Africa,” the highly anticipated series from Mark Burnett. Advertisers are interested in becoming part of popular programming, and Subaru’s sponsorship is integrated beyond the traditional 30-second spots that will air. As part of the...
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Actor, filmmaker and Sundance Channel founder Robert Redford will accept the Promax|BDA Lifetime Achievement Award at the marketing association’s 2009 Conference in June, the group announced today. Mr. Redford, who got his start in television before moving on to star in films including “Butch Cassidy...
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Investment firm Sanford C. Bernstein on Wednesday released a new pessimistic report on media company earnings. “The recent run-up in media stocks suggests investors are looking past the horrid near-term trends to a happier place off in the horizon,” said analyst Michael Nathanson in a report. “However...
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The Business of Television
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News
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Wed, Apr 8 2009
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Filed under: Broadcast, Cable, Digital, Advertising, CBS, Viacom, Syndication, Research, Earnings, Time Warner, News Corp., Economy, Walt Disney Co.
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Unilever’s Vaseline Aloe Fresh will be the presenting sponsor of Lifetime’s upcoming miniseries “Maneater.” Promotion of the brand on Lifetime will begin later this month, with a national sweepstakes launching May 1. Vaseline Aloe Fresh also will be mentioned in tune-in spots for the show, which debuts...
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The cable industry’s push to add value to its advertising by making it addressable may go public in as little as six weeks. Canoe Ventures, owned by the big cable operators, will allow marketers to buy a national ad and send different messages to different demographic groups simultaneously. Canoe President...
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Canoe Ventures expects to announce its first national addressable advertising product in about six weeks, company President David Verklin said. Speaking at the National Cable & Telecommunications Association’s Cable Show '09 in Washington Friday morning, Mr. Verklin described the new product...
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News Corp. Chairman and CEO Rupert Murdoch doesn’t think the economy will bounce back anytime soon. “I think the long-term situation is still very dangerous,” Mr. Murdoch said, responding to questions at the National Cable & Telecommunications Association’s Cable Show '09. “I don’t think anyone...
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Turner Broadcasting hopes to ensure that when its series “My Boys” returns this week, people will remember Nationwide Insurance. As part of a deal struck during last year’s upfront, Nationwide is being integrated into an episode of the comedy. Also, characters from the show will appear in a custom tune...
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Live viewing on television still is the dominant form of video consumption in the United States. A new study conducted by Ball State University’s Center for Media Design and Sequent Partners for the Nielsen-funded Council for Research Excellence, found that 99% of video consumption on televisions, the...
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Hallmark Channel says its viewers may be oldies, but they’re goodies if you’re looking for households that buy consumer packaged goods. Hallmark, which aims at a baby-boomer audience, is swimming upstream with marketers and media buyers who are fixated on reaching younger consumers. The long-held belief...