After raking in revenues and ratings during the election season, the cable news networks appear set for a last hurrah as Barack Obama is inaugurated as the 44th president of the United States. CNN said Exxon, Sprint and Cisco had signed up for advertising packages as official inauguration sponsors on...
For television, there seem to be more questions than answers as 2008 comes to a close: How many industry pros will lose their jobs? How long will the recession last? How badly will the advertising market that is TV’s lifeblood falter? Wave after wave of anxiety-provoking headlines don’t help matters...
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Sun, Dec 14 2008
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Filed under: Broadcast, Cable, Digital, Fox, Emmys, DTV, Advertising, CBS, NBC, YouTube, Google, Viacom, Syndication, MSNBC, The Doctors, Katie Couric, CBS Evening News, Print Edition, Ben Silverman, Web Video, TV Ads, CNN, Kevin Martin, Project Runway, Friday Night Lights, Dr. Oz, DirecTV, American Idol, Dr. Phil, Oprah, Bill O'Reilly, Sumner Redstone, Chris Matthews, Rosie Live, Larry King, Oscars, Subchannels, Grammys, Harvey Levin, Ellen DeGeneres, John Roberts
CNN Ad Sales has re-signed sponsors Johnson & Johnson and Zurich for its multiplatform initiative CNN Heroes. Procter & Gamble and Subaru also have come on board as sponsors for CNN Heroes, which highlights ordinary citizens who have done extraordinary deeds. The four sponsors will be featured...
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The Business of Television
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Fri, Nov 21 2008
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Filed under: Cable, Advertising, CNN.com, CNN, Subaru, CNN Ad Sales, Anderson Cooper, CNN Heroes, P&G, Johnson & Johnson, Zurich
McDonald’s and Geico will sponsor the upcoming installments of CNN’s “Black in America” series, the news network said. Upcoming portions of the series anchored by Soledad O’Brien are “The Black Women & Family,” airing Wednesday night, and “The Black Man” on Thursday. The sponsorships include encore...